MyPoints VP Talks Up Loyalty Programs

December 4, 2008 7:55 AM | | Comments (0)

There's an interview on MediaPost.com today with MyPoints.com's Senior VP Stefan DeCota. In it, he talks about the value that loyalty programs like MyPoints can bring to businesses who choose to advertise with them, taking advantage of their targeted demographics. He also talks about SMS (text messaging) being the wave of the future. Interesting reading.




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