MyPoints' Owner Buys FTD
Yesterday, United Online (MyPoints.com's owner) announced it was buying FTD for $800 million. Among other reasons given by United Online's CEO Mark Goldston for the unusual acquisition, UNTD wants to diversify its revenue streams. Also interesting: "We will explore opportunities to encourage repeat purchases of FTD products using reward programs based on our MyPoints loyalty marketing service."
Date: May 1, 2008 2:36 PM
Interesting comment re: loyalty programs since FTD pretty much participates in every rewards program already as shown by http://rewardsdb.com/product/FTD.html
Date: May 2, 2008 6:35 PM
That's true, Andrew! What do you think will happen with that -- will United pull FTD's participation on the other rewards programs (besides MyPoints)?