L.A. Times Article on MyPoints.com's Parent Company

Today's L.A. Times had an interesting report on United Online, the parent company of MyPoints. It discussed the company's history, starting with dial-up internet access provider NetZero, the company's merger with Juno, and its recent strategy to diversify into other websites as the dial-up market dwindles (more slowly than expected).

Stock analysts interviewed had mixed opinions on the company's long-term viability, but it was noted that United Online's stock is up 23% this year, and that MyPoints and Classmates jointly brought in 265,000 new members this quarter, versus just 91,000 the previous quarter. (There wasn't a breakout of how many were new MyPoints members.)

The full article is here.