MyPoints Sold!

April 10, 2006 · 0 comments

Two hours ago, it was announced that United Online (the owners of NetZero, Juno, and, among other sites) will be buying MyPoints for $56 million.
Note that United Online is NOT related to MyPoints’ former owner, United Airlines.
United’s CEO Mark R. Goldston: “Our purchase of represents another major step forward in United Online’s strategy of expanding our growing content and commerce business. is a major name in the online media and loyalty business, effectively bringing millions of active and loyal Internet consumers together with marketers that speak directly to their interests. We are excited about the prospect of offering United Online’s over 50 million registered accounts in North America the opportunity to earn loyalty rewards for many of the activities they are already doing today, both offline and online.”
They plan to keep MyPoints’ offices in San Francisco and in Schaumburg, IL. (They have 100 employees between the two sites.)
MyPoints has 1.4 million active members…United Online has 50 million. So they didn’t get bought out by some podunk business run out of someone’s garage. What changes may be coming to the program are anyone’s guess, but hopefully (fingers crossed) any changes would only be for the better. Stay tuned.

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