Ebay to Expand Anything Points Program by Partnering with MetaReward

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Today MetaReward and Ebay announced they're going into partnership. Exactly how it's going to work isn't clear to me right now -- the news release says something murky about MetaReward "provid(ing) the technology platform necessary to accurately and reliably award Anything Points earned from partners." This would make me think that MetaReward is just going to be the backbone of Ebay's software that will enable users to earn Anything Points from a wider variety of sources. I dunno, read the news release here and draw your own conclusions. No doubt we'll be hearing more about this in the future.

If you're not aware, MetaReward powers a lot of the signup offers available on many paid email and rewards programs, including their own program NetFlip, as well as Search Cactus, QuickRewards, and CreationsRewards, just to name a few.





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This page contains a single entry by published on June 9, 2004 5:25 PM.

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